Heidi Klum, in partnership with Supersocial, has launched “Modelverse” on Roblox—a cutting-edge digital fashion platform that encourages creative self-expression. This immersive experience allows users to participate in virtual runway events inspired by top-tier occasions such as Klum’s renowned Halloween party and elite award shows. Participants can style their avatars and compete for the best look, judged by Heidi Klum and Roblox’s global community.
Motivated by her daughter Lou’s enthusiasm for Roblox, Heidi Klum envisioned a space where fashion meets the digital world. “Modelverse” is a reflection of this, offering players limitless creative freedom. “Players can represent their current Roblox avatar, create new designs, or even push boundaries by walking the runway as a hot dog, worm, or any unique creation,” Klum explained.
Virtual Fashion Empowering Gen Z
Recent data shows that 56% of Gen Z users on Roblox value their avatar’s style more than their physical appearance. Supersocial’s expertise in converting emerging trends into engaging digital experiences allows brands to interact with this dynamic audience. With 79.5 million daily active users, “Modelverse” taps into a vast community seeking innovative ways to express themselves through fashion.
Expanding Fashion’s Footprint on Roblox
As Roblox advances its plans to introduce e-commerce features, platforms like “Modelverse” can extend beyond digital fashion, linking virtual creations with physical products. This integration opens up new possibilities for designers and brands to showcase and sell both virtual and tangible items, broadening the future of fashion.
Yon Raz-Fridman, Supersocial’s CEO and founder, expressed his excitement about the collaboration: “Heidi’s fashion expertise combined with Roblox’s interactive environment gives users new ways to creatively express themselves in the virtual world.”
Supporting Creativity on Roblox
Winnie Burke, head of fashion & retail partnerships at Roblox, emphasized how crucial creativity is for the platform’s user base. “Heidi’s ‘Modelverse’ enhances and celebrates self-expression, offering even more opportunities for our users to explore their unique styles.”
“Modelverse” is now accessible on Roblox, where users can take part in virtual runway shows and explore endless fashion possibilities. To stay updated on new features and rewards, users can join the Modelverse Discord server for the latest news.
